How hipster is seaweed? Are avocados actually a disaster for the environment? Do goji berries really make you live for ever? We examine the evidence.

Few lies can be told in one word, but “superfood” manages it. It is such an appealing idea: that some foods are healthy, some unhealthy and some super healthy. Why change your habits, when you can correct them by adding goji berries? Why settle for boring old good health, when chia seeds on your cereal can make you super healthy? Little wonder that 61% of British people reported buying foods because they were supposed superfoods, according to a 2014 survey conducted by YouGov for Bupa

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